Entrepreneurship and marketing

Programme description:
Students will be able to learn about modern management in many aspects including: strategic management, macroeconomics, finance and accounting, human resources management, production planning, legal issues of running business, ethics in business, marketing, advertising, quantitative methods, applications of IT in business.

The specialty is intended to educate managers-to-be who can successfully face the challenges of the rapidly changing world including globalization processes as well as the impact of modern IT technologies.
The educational process is not restricted to teach the graduates to act in the economically efficient way only. The overall approach to management education also includes the issues of social responsibility, ethics and sustainable development.

Main issues:
• economic, business and social processes
• team leadership
• management problems diagnosis and solutions
• functioning of organization
• social communications and negotiations